What alters the views of the police from within this medium over long time periods tends to focus upon the release of new evidence on a particular matter or an event that relates to one previously. Examples of this would be the release of new evidence suggesting the police were to blame for the events that unfolded at Hillsborough on the fateful day in 1989, new reports allowed the public blame to be shifted from the innocent Liverpool fc fans to the Police that were found out to be covering up the events.
The reputation and presentation of the police to the public eye can be totally turned by the change that can can occur within the press. Newspapers and News agencies are, especially modern day, are the forefront of knowledge and understanding, making people aware of situations and playing heavily on altering the views of citizens on particular events. Whenever electons for prime minister are held it can be easy to see where news agencies stand with parties so different views and opinions will always be expressed. With the Hillsborough disaster in 1989 'The Sun' newspaper essentially sided with the authorities by falsely accusing the Liverpool fans of being abusive and causing the disaster. This view supporting the police and authorities therefore reflecting public opinion more positively towards them which in turn is key for the police because it says public thinking to supporting and backing their arguements, thats why the press is extremely important in motivating people to think in a particular given way.
With the control this particular medium has over public opinion people tend to believe what they read therefore when the reports pointed towards the police being to blame for Hillsborough there was public outcry for these men to be brought to criminal justice because the public had read about these changes in their newspapers. The press is extremely important for in a way keeping the views of the people under control and support particular views or methods, thats why when controversial issues do occur it is harder to control opinion because people have more fanatical and strong views on a given issue. The police being presented in a positive light is extremely important for them and a connection is always needed between them and the people.
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